Social media for the business audience is a way to connect, engage and impact their target audience and thus social validation.
Social media has proved its worth time and again. There’s no question that social media is an integral part of your digital marketing machine, especially if you are selling directly to consumers. As such, marketers are on the lookout for the most efficient and effective means to understand how their customers are using social media to better market to them. Social media is one of the most efficient platforms to gauge customer behavior and buying patterns. There is huge value in being able to identify and append social network URL’s and demographic information to a marketing database.